Instagram & LinkedIn Content Automation

The Challenge

Vertex Interiors knew social media was important for their business. Most of their clients found them through Instagram. But with projects to manage and clients to meet, posting consistently was impossible.

• They'd post 3 times one week, then go silent for a month
• Creating content from scratch took hours they didn't have
• Their competitors were posting daily and getting all the visibility
• No one on the team had time to learn social media management

The Solution

We built an automated content system with three components:

1. Content Generation: AI generates captions, hashtags, and post ideas based on their portfolio and industry trends. The marketing manager reviews and approves content once a week (30 minutes).

2. Visual Templates: We created 8 branded templates in Canva that auto-populate with their project photos and text. No design skills needed.

3. Auto-Scheduling: Approved content gets scheduled across Instagram and LinkedIn at optimal posting times. The system handles everything from there.

The Results

• 30 minutes per week - total time spent on social media (down from "whenever we remembered")
• 3x increase in followers - from 2,400 to 7,200 on Instagram in 6 months
• 40% of new leads now mention finding them through Instagram
• Zero manual posting - everything is automated after approval

How It Works

Every Monday morning, the system generates 7 content ideas based on recent projects, industry trends, and seasonal themes. The marketing manager gets an email with the suggestions.

She reviews them in a simple spreadsheet, makes tweaks if needed, and marks which ones to publish. That's it - the rest is automatic.

Posts go out on the optimal schedule, hashtags are added automatically, and a monthly report shows engagement metrics.